I attended an AGM of the South African National Editors’ Forum (Sanef) in Durban on Saturday.
Later that day Sanef had its annual Nat Nakasa Award ceremony. The event was attended by the likes of President Jacob Zuma and CEOs of Cell C (whose network has rendered me almost unreachable) and Standard Bank.
It was the Cell C CEO Lars Reichelt, a foreign national who’s been here for three months, who raised an important point about people’s perception of our country. He said when he accepted the CEO position people back home warned him about relocating to a “very dangerous” South Africa. But Reichelt said all these fears were unfounded as SA had proved to be an awesome country. The man couldn’t stop singing SA’s praises, adding that the real problem was the PR (public relations) aspect, in terms of marketing and selling the country.
This reminded me of British motoring guru Jeremy Clarkson saying in his column that the perception of crime in the country, especially in Joburg, is blown out of proportion. This, according to me, raises a serious question whether we are eternal pessimists who fail to see any good in our country. My answer is that some concerns, such as crime and rape, are valid and that we ought to express our views on this freely, without seeking to cover them up for the sake of the image of SA.
The problem arises when certain South Africans make it their mission to portray our country as a generally horrible nation. Yes we have a few criminal and bad elements, but overall SA is a beautiful, vibrant and exciting country. Let’s do our bit by making our rainbow nation, despite its challenges, work. SA rocks… period!